“Everything we do involves making choices, even if we don’t think very much about it. For example, just moving your leg to walk in one direction or another is a choice – however, you might not appreciate that you are choosing this action, unless someone were to stop you from moving that leg. We often take for granted all of the choices we make, until they are taken away,” says Mauricio Delgado at Rutgers University, who co-wrote the article along with post-doctoral fellow, Lauren Leotti.
In conducting their experiment, Leotti and Delgado used a simple task in which participants were presented with different cues – the choice and no choice cues. The choice cue represented an opportunity for choice, where participants could pick two options, and the no choice cue represented a condition where the computer would choose for them. In both the choice and no-choice conditions, participants had the opportunity to win money, though the outcomes were not actually contingent on their responses. Nonetheless, participants tended to perceive control over the outcomes when they were given the opportunity to exercise choice.
According to Leotti, the study demonstrated that the opportunity for a sense of control relayed by the choice cues (compared to no choice cues) recruits reward related brain circuitry. “It makes sense that we would evolve to find choice rewarding, since the perception of control is so adaptive. If we didn’t feel that we were capable of effectively acting on our environment to achieve our desired goals, there would be little incentive to face even the slightest challenge,” says Leotti.
The research into the perception of control is especially relevant from a social aspect as it is important and valuable to psychological well-being. “It is at the crux of so many psychiatric disorders such as anxiety disorders, eating disorders, and substance abuse,” says Delgado who hopes to continue this line of research by investigating contextual influences on the value of choice in the near future. Furthermore, by understanding the neural bases of perception of control, it may be possible to target effective therapeutic treatments focusing on choice valuation and treat disruptions to perceived control, the root of many behavioral disorders.
So the next time you are faced with making a decision, from something as simple as choosing a blue or black tie for a business meeting to something as complex as putting down a deposit for a house (near your parents no less)… ask yourself – who’s in control?
Material adapted from Association for Psychological Science.
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