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Buying Life Experiences To Impress Others Removes Happiness Boost

Spending money on activities and events, such as concert tickets or exotic vacations, will not make you happier if you are doing it to impress others, according to findings published in the Journal of Happiness Studies. Research has shown that consumers gain greater happiness from buying life experiences rather than material possessions, but only if […]

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Researchers Uncover Two Brain Signals Involved In How Humans Predict Other Peoples’ Decisions

Researchers at the RIKEN Brain Science Institute (BSI) in Japan have uncovered two brain signals in the human prefrontal cortex involved in how humans predict the decisions of other people. Their results suggest that the two signals, each located in distinct prefrontal circuits, strike a balance between expected and observed rewards and choices, which enables […]

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MRI of the brain

Brain Structure Helps Guide Behavior By Anticipating Changing Demands

Every day the human brain is presented with tasks ranging from the trivial to the complex. How much mental effort and attention are devoted to each task is usually determined in a split second and without conscious awareness. Now a study from Massachusetts General Hospital (MGH) researchers finds that a structure deep within the brain, […]

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MRI of the brain

FMRI Images Show How The Brain Looks When Out Of Patience And Losing Self-Control

New pictures from the University of Iowa show what it looks like when a person runs out of patience and loses self-control. A study by University of Iowa neuroscientist and neuro-marketing expert William Hedgcock confirms previous studies that show self-control is a finite commodity that is depleted by use. Once the pool has dried up, […]

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