University of Utah psychologists have learned why many people experience “inattention blindness” – the phenomenon that leaves drivers on cell phones prone to traffic accidents and makes a gorilla invisible to viewers of a famous video. Included in this report is the now famous Monkey Business Illusion video utilized in this research.
Tag Archives | Inattentional Blindness
A new study finds that those who know that an unexpected event is likely to occur are no better at noticing other unexpected events – and may be even worse – than those who are not expecting the unexpected. The study, from Daniel Simons, a professor of psychology and in the Beckman Institute at the […]