Brain Scans Could Be The Marketing Tool Of The Future
Using advanced tools to see the human brain at work, a new generation of marketing experts may be able to test a product’s appeal while it is still being designed, according to a new analysis by two researchers at Duke University and Emory University. So-called “neuromarketing” takes the tools of modern brain science, like the functional MRI, and applies them to the somewhat abstract likes and dislikes of customer decision-making. (read the full story)
Do Not Make That Face At Me!
Think back to your last fight with someone you love. How did you feel afterwards? How did you behave? Conflict with a loved one often leaves a person feeling terrible and then behaving badly. So much so that these scenarios have become soap opera clichés. After an argument, one partner may brood, slam the door, and then drive to a local bar to drown their sorrows in alcohol. These dramas rarely have happy endings. Given these stereotypes, how do people control their emotional reactions and prevent emotional storms and their attendant use of intoxicating substances? (read the full story)
Novel Magnetic Resonance Imaging (MRI) Sensor Provides A Molecular View Of The Brain
MIT neuroscientists have designed a new MRI sensor that responds to the neurotransmitter dopamine, an achievement that may significantly improve the specificity and resolution of future brain imaging procedures. Although functional magnetic resonance imaging (fMRI) has enhanced our understanding of brain function since it was first introduced about 20 years ago, the technology actually measures blood flow, which is a slow and indirect readout of neural activity. Check the end of this report for a link to review a video interview with the researcher and demonstration of this technology (reading the full story)
EEG Study Finds That A Neural Mechanism May Underlie An Enhanced Memory For The Unexpected
The human brain excels at using past experiences to make predictions about the future. However, the world around us is constantly changing, and new events often violate our logical expectations. “We know these unexpected events are more likely to be remembered than predictable events, but the underlying neural mechanisms for these effects remain unclear,” says lead researcher, Dr. Nikolai Axmacher, from the University of Bonn in Germany. (read the full story)
Childhood Stress Such As Abuse Or Emotional Neglect Can Result In Structural Brain Changes
New research using magnetic resonance imaging (MRI) shows that childhood stress such as abuse or emotional neglect, in particular when combined with genetic factors, can result in structural brain changes, rendering these people more vulnerable to developing depression. The study led by scientists at Trinity College Dublin has just been published in the international scientific journal, Neuropsychopharmacology. (read the full story)
EEG Brain Implant Reveals The Neural Patterns Of Attention
A paralyzed patient implanted with a brain-computer interface device has allowed scientists to determine the relationship between brain waves and attention. Characteristic activity patterns known as beta and delta oscillations have been observed in various regions of the brain since the early 20th century, and have been theoretically associated with attention. The unique opportunity to record directly from a human subject’s motor cortex allowed University of Chicago researchers to investigate this relationship more thoroughly than ever before. (read the full story)
Caltech Scientists Find First Physiological Evidence Of The Brain’s Response To Inequality
The human brain is a big believer in equality – and a team of scientists from the California Institute of Technology (Caltech) and Trinity College in Dublin, Ireland, has become the first to gather the images to prove it. Specifically, the team found that the reward centers in the human brain respond more strongly when a poor person receives a financial reward than when a rich person does. The surprising thing? This activity pattern holds true even if the brain being looked at is in the rich person’s head, rather than the poor person’s. (continue reading)
Impaired Brain Activity Underlies Impulsive Behaviors In Women With Bulimia
Women with bulimia nervosa (BN), when compared with healthy women, showed different patterns of brain activity while doing a task that required self-regulation. This abnormality may underlie binge eating and other impulsive behaviors that occur with the eating disorder, according to an article published in the January 2009 issue of the Archives of General Psychiatry. (continue reading)
Brain Structure Predicts Ability To Learn Video Games
Researchers can predict your performance on a video game simply by measuring the volume of specific structures in your brain, a multi-institutional team reports this week. The new study, in the journal Cerebral Cortex, found that nearly a quarter of the variability in achievement seen among men and women trained on a new video game could be predicted by measuring the volume of parts of the striatum, a collection of brain structures tucked deep inside the cerebral cortex. (continue reading)
Caltech Neuroscientists Find Brain System Behind General Intelligence
A collaborative team of neuroscientists at the California Institute of Technology (Caltech), the University of Iowa, the University of Southern California (USC), and the Autonomous University of Madrid have mapped the brain structures that affect general intelligence. The study, to be published the week of February 22 in the early edition of the Proceedings of the National Academy of Sciences, adds new insight to a highly controversial question: What is intelligence, and how can we measure it? (continue reading)
A Midday Nap Markedly Boosts The Learning Capacity Of The Brain
If you see a student dozing in the library or a co-worker catching 40 winks in her cubicle, don’t roll your eyes. New research from the University of California, Berkeley, shows that an hour’s nap can dramatically boost and restore your brain power. Indeed, the findings suggest that a biphasic sleep schedule not only refreshes the mind, but can make you smarter. (continue reading)
Electroencephalographic (EEG) Correlates Of Chronic Fatigue Syndrome During Sleep
Chronic fatigue syndrome (CFS) presents clinically as incapacitating physical and mental fatigue, frequently accompanied by unrefreshing sleep, impaired memory and concentration, and diffuse musculoskeletal pain. An absence of characteristic clinical signs or diagnostic laboratory abnormalities further create a diagnostic challenge. Adding to this complexity, the clinical picture of CFS is similar to that observed with sleep disorders. Yet, no reproducible perturbations of sleep architecture, multiple sleep latency times, or Epworth Sleepiness Scores are found to be associated consistently with CFS. This led to the hypothesis that sleep homeostasis, rather than sleep architecture, may be perturbed in CFS. Check the end of this report for a link to download a PDF of this open access article. (continue reading)
People With Anxiety Disorder Are Less Able To Regulate Their Response To Negative Emotions
People with generalized anxiety disorder, or GAD, have abnormalities in the way their brain unconsciously controls emotions. That’s the conclusion of a new Stanford University School of Medicine study, and the study authors say the findings could open up new avenues for treatments and change our understanding of how emotion is regulated in everyday life. The work is published online in this month’s American Journal of Psychiatry. (continue reading)
Duke Scientists Image A Songbird’s Brain At The Point When Vocal Learning Begins
Duke University Medical Center scientists crowded around a laser-powered microscope in a darkened room to peer into the brain of an anesthetized juvenile songbird right after he heard an adult tutors’ song for the first time. Specifically, they wanted to see what happened to the connections between nerve cells, or synapses, in a part of the brain where the motor commands for song are thought to originate. In the first experiment of its kind, they employed high resolution imaging to track changes to individual dendritic spines, important points of contact between nerve cells. (continued reading)
fMRIs Reveal Brain’s Handling Of Low-Priority Ideas
When we put an idea on the back burner, it goes into a processing area of the brain called the default-mode network. This network enables us to hold the low-priority idea in abeyance until a time when we are not busy with something else. “The default-mode network appears to be the brain’s back burner for social decision making,” said Peter T. Fox, M.D., director of the Research Imaging Institute at The University of Texas Health Science Center at San Antonio. “Usually these back-burner ideas relate to interpersonal interactions and decisions that can’t readily be quantified and shouldn’t be rushed.” Dr. Fox likened this to putting a computer batch job into background processing to wait until the system is less busy. (continue reading)
A Clinical Outcome Study Of Neurofeedback And Biofeedback For Migraine Headache